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Adds subtle dimension.

Embossing is an ideal way to add emphasis to your stationery with a raised logo, seal or various design elements such as legal icons. It also acts as an effective complement to engraving and other techniques by giving lettering a standout appearance for added interest on corporate portfolios and key client materials. With embossing techniques, ASL delivers a sophisticated look that is hard to replicate with other techniques.

The Process
Embossing applies a raised relief or design to the paper surface that resembles engraving without the ink color. This process starts with a block or die that is acid-etched to produce the particular design or lettering. The design is then applied using an un-inked block combined with heat, which actually stretches the paper around every shape and crevice producing the raised effect.
 
ASL can produce a variety of effects with single, multi-level, round, and beveled embossing, and debossing, a reverse of the embossing process for an indented image. All these techniques entail stretching the paper, which ultimately makes the embossed images and lettering appear smaller.
Burnishing — A Variation in Technique
Burnishing is a variation in technique that combines embossing with metallic ink engraving to produce a deep, rich effect. During this process, the engraved image is sent through the engraving press twice; once for a coating of gold, silver or other metallic ink, and the second for polish, depth and dimension. The burnishing process is a perfect way to lend distinctive appeal to specialized graphics, cover lettering and other design elements.
Paper Selections
When applied to cover stock and paper that is dark, colored or heavier in texture, the embossing process generates appeal with the most striking results. Using paper that is a lighter weight, texture or color, such as typical stationery, produces an embossed effect that is more subtle and sophisticated.
Typestyles/Fonts
From firm names to presentation titles, the typestyles you choose should be larger and sans serif with more surface area to show off embossing to your best advantage.
Images/Graphics
Embossing techniques and burnishing offer a classic look and feel that can add dimension to your identity and printed communication pieces. Simple images and graphics can be enhanced with both processes.
Embossing Tip
Since embossing causes an image to appear smaller, during the pre-press process, designs should be enlarged slightly and larger typefaces are recommended to produce optimum results between the raised and shadow areas.